ClickFunnels

One Funnel Away Challenge Review 2026: Free, Then $97/mo

FunnelTier editorial · 15 min read · Updated September 28, 2026
Editorial cover: the headline One Funnel Away Challenge beside a grid of 28 squares, the top 14 grey and the bottom 14 black, split by a thin blue line, with the figure $0 / $97.

The short version of this One Funnel Away Challenge review: the challenge costs $0, but joining starts a ClickFunnels Launch trial that needs a card and bills $97 a month from day 14, roughly halfway through the 30 days. OFA is a self-paced course of 28 daily missions for building one funnel inside ClickFunnels, taught by Russell Brunson (Expert track) and Trey Lewellen (Ecom track). It is no longer sold for $100, and the only paid extras are a $47 traffic add-on and $100 VIP coaching. Our verdict: worth it if you have an offer and 60 minutes a day. If you won’t keep ClickFunnels afterwards, cancel before day 14. We checked everything below against the OFA signup page, ClickFunnels’ pricing page and its help centre on 28 September 2026.

We may earn a commission if you sign up through links on this page, at no extra cost to you. This does not affect our ratings — see how we test.

Join the One Funnel Away Challenge: $0 for 14 days, then $97/mo →

$0 To join the challenge
28 missions Two tracks · self-paced
$97 /mo ClickFunnels Launch, billed from day 14

What is the One Funnel Away Challenge?

The One Funnel Away Challenge is a funnel-building course from ClickFunnels. You watch one video mission a day, do the task, and by the end you should have one funnel built on your own ClickFunnels account. The help centre calls it a “30-day online training program” and the sales page headline asks for “60 minutes a day”. The mission list itself runs from Mission 1 to Mission 28, with a few two-day weekend blocks.

Russell Brunson leads the Expert track and Trey Lewellen leads the Ecom track. You pick a track on the page after the order form, but you get access to both.

Nothing is tied to a calendar. ClickFunnels’ help centre says you can work through the training at your own pace, though it recommends the daily schedule. The course sits in your ClickFunnels Customer Center as a card called “One Funnel Away 2025”. If you took an older version, that one is under “My Courses”.

Expert track vs Ecom track

Weeks 1 and 4 are the same for everyone. Days 8 to 21 split by what you sell:

Expert trackLed by Russell Brunson Ecom trackLed by Trey Lewellen
You sell Digital products, coaching, consulting, services Physical products
You build A webinar, offer slides, an order form, registration pages A validated product, a sales page, an order form, an upsell path
Track traffic Promoting your webinar Facebook ads
Best for Coaches and course creators with expertise to package Sellers who have a product, or one to validate

The help centre recommends doing one track at a time. If you pick the wrong one, switch: both stay open in your account.

How much does the One Funnel Away Challenge cost in 2026?

The One Funnel Away Challenge itself is $0, and the page’s buttons say “Join The Challenge for Free Now”. The order form has one product line, though, and it reads “ClickFunnels (Launch) Free for 14 days then $97.00 / month”. You enter a card at checkout, and there is no plan picker or annual option on that page.

So the real price of the challenge is the ClickFunnels plan underneath it: $0 for 14 days, then $97 a month on Launch until you cancel or change plans. Further down, the sales page says as much: “After the 14 days, it’s only $97/mo…”

Launch includes 1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains, and unlimited funnels and visitors. That is plenty for one funnel. The other three plans are in every ClickFunnels plan and what it really costs.

Why older reviews still say $100

Many older reviews quote “$100”, some with “90 days of ClickFunnels” thrown in. According to those reviews, earlier versions also shipped a physical kit. The signup page today has no $100 purchase, no 90-day software bundle and no kit. A 2026 review that still leads with $100 has not looked at the signup page.

The add-ons: Fill Your Funnel ($47) and VIP ($100)

Two paid extras exist, and you need neither.

  • Fill Your Funnel, $47 one-time. An order bump on the checkout page. It is a separate traffic challenge, pitched as working for “any funnel, site, or store, no matter what platform you use”. OFA already gives week 4 to traffic, so treat this as extra traffic training on top.
  • VIP, $100 per cohort. It isn’t on the sales page. You are offered it on the thank-you page after signup. The help centre says VIP adds live daily coaching sessions Monday to Friday, a VIP-only community, and your pick of cohort and start date. You can join as many VIP cohorts as you like, at $100 each.

If live coaching is why you want OFA, you are really buying VIP. The base enrolment has no daily live coaching (more on that in the missions section).

What it really costs over 30 days and 12 months

Here is what a new ClickFunnels user pays when following the challenge on schedule:

ScenarioWhat you payWorking
Cancel before day 14$0Trial ends unbilled
Stay on Launch, no add-ons$97One Launch charge on day 14
Launch + Fill Your Funnel$144$97 + $47
Launch + Fill Your Funnel + one VIP cohort$244$97 + $47 + $100
Keep Launch 12 months, monthly$1,16412 × $97
Keep Launch 12 months, annual$970Saves $194 a year

Prices checked 28 September 2026.

The first 30 days cost $0 to $244. If the funnel works and you keep it running, budget with the 12-month lines.

Bar chart of what the One Funnel Away Challenge costs in the first 30 days: $0 if you cancel before day 14, $97 if you stay on Launch, $144 with Fill Your Funnel, and $244 with Fill Your Funnel and one VIP cohort. Keeping Launch for 12 months costs $1,164 monthly or $970 annually.
The challenge is free, but finishing it on schedule means at least one $97 Launch charge; the add-ons take the first month to $244.

Nothing is charged at signup, but the card you enter is billed $97 a month from day 14 unless you cancel first.

Start OFA at $0 and decide on Launch by day 14 →

The catch: a 14-day trial inside a 30-day challenge

This is the part most reviews skip. The One Funnel Away Challenge is sold as a 30-day program, but the ClickFunnels trial that comes with it lasts 14 days. On the daily schedule, the first $97 charge lands around Mission 14, at the end of week two, while you are halfway through your track.

So “free” here covers the first two weeks. After that, Launch bills $97 a month to the card you entered. On day 14 you are halfway through your track, with no finished funnel to judge the software by.

Timeline comparing the ClickFunnels trial with the One Funnel Away missions: the trial is free from day 1 to day 14, then Launch bills $97 a month, while the missions run week 1 foundation, weeks 2 and 3 on your track, and week 4 on traffic through day 28. The day-14 charge falls mid-track, with a decision point marked at day 12.
Follow the daily schedule and the first $97 Launch charge lands around Mission 14, in the middle of your track.

You have three options, and you need to pick one before day 14:

  1. Cancel before day 14 and pay $0. Nothing official says whether you keep the OFA training after you cancel. Ask ClickFunnels support first, and get the answer in writing.
  2. Stay on Launch at $97 a month and finish the challenge on schedule.
  3. Change plans. ClickFunnels’ pricing FAQ says you can change your plan at any time, “both during or after your trial.”
! Set a reminder for day 12. That leaves two days to decide before the card is charged. The timing is covered step by step in how the ClickFunnels 14-day trial works.

If you already know you want annual billing ($970 a year instead of $1,164) or a bigger plan than Launch, the OFA page can’t give you either. Start from the standard ClickFunnels trial instead, where you choose the plan and the billing cycle. It works the same way: $0 for 14 days with a card on file, then the plan you picked starts billing (Launch is $97 a month). ClickFunnels’ help centre says the challenge is included with any ClickFunnels subscription, so you still get OFA.

Start a ClickFunnels trial on the plan you choose →

What’s inside: the 28 missions, week by week

The One Funnel Away Challenge runs in four blocks. Everyone shares weeks 1 and 4, and weeks 2 and 3 depend on your track. The help centre says the video missions are released each weekday.

Week 1: foundation (everyone)

Mission 1 is The 1% Crazies, followed by Funnels vs Websites, Choose Your Path, Funnel Hacking and Offer Hacking, with Missions 6 and 7 combined as Finding Belief. Judging by the titles, Missions 4 and 5 are the hands-on ones and much of the rest is mindset.

Weeks 2 and 3: your track

This is the core of the course. Here are the actual mission titles side by side:

MissionExpert trackEcom track
8The Perfect Webinar1 product, 1 offer, 1 traffic
9Give A Mouse A Cookie6 P's of the perfect product
10Course SecretsThe 7th P
11Membership AreaValidate Your Product
12Offer SlidesThe Sales Page
13-14The Process for SuccessWeekend
15Your Order FormPricing Formula
16Your 1st Hook & StoryThe Order Form
17Registration & Thank YouThe Upsell Path
18Running Zoom WebinarsOrder Confirmation
19Promoting Your WebinarFacebook Ads
20-21WeekendWeekend

The Expert track builds a webinar funnel. Missions 8, 18 and 19 are about the webinar itself, and 17 covers its registration and thank-you pages. If you don’t plan to run live webinars on Zoom, this track will feel narrow. The Ecom track covers more ground: find and validate a product, write the sales page, price it, add an upsell, and run Facebook ads.

Week 4: traffic (everyone)

Mission 22 is Traffic Secrets, then Creating Shorts, Paid Advertising, Facebook Content and The Dream 100. Missions 27 and 28 are Webinar Examples, for Ecom students too. Five missions is a short course on traffic, and the $47 Fill Your Funnel add-on is sold to take you further.

Step diagram of the One Funnel Away Challenge's 28 missions: days 1 to 7 are a shared foundation week, days 8 to 21 split into the Expert track led by Russell Brunson (webinar, offer, order form) and the Ecom track led by Trey Lewellen (product, sales page, ads), and days 22 to 28 are shared traffic missions. Self-paced, about 60 minutes a day.
Everyone shares weeks 1 and 4; days 8 to 21 split into a webinar-led Expert track and a product-led Ecom track.

Live calls, community and “coaching”: what you actually get

According to ClickFunnels’ help centre, the $0 enrolment includes:

Daily video missions Both tracks 14-day Launch trial Weekly live calls Community Daily coaching: VIP, $100 Fill Your Funnel: $47

The help centre lists weekly live calls with OFA experts and guests, including Q&A, plus a community in the left menu of the course dashboard. That doc was last updated in June 2025 and the sales page doesn’t mention live calls, so treat them as listed rather than guaranteed. We could not confirm when they run.

Live daily coaching, Monday to Friday, is VIP only, at $100 per cohort. The sales page promises “an accountability coach who will walk beside you”, but the help centre’s base tier is a course, weekly calls and a community. Plan around that.

You get all of this with the $0 enrolment. The one thing that bills is Launch, at $97 a month from day 14.

Get all 28 OFA missions and both tracks →

Does the OFA sales page match what you get?

Mostly, with a few gaps to know about before you enter a card. Here is what the One Funnel Away Challenge page says, next to what we could verify:

What the sales page saysWhat we could verify

"Join The Challenge for Free Now"

$0 for 14 days with a card on file, then ClickFunnels Launch at $97/mo unless you cancel.

"…an accountability coach who will walk beside you"

Live daily coaching is VIP, $100 per cohort. The base tier gets weekly live calls and a community.

"…email our support team within 30 days"

The OFA page promises to cancel your membership. The money-back promise is on ClickFunnels' pricing page.

How many people have taken it

The page gives two different totals in two places. We repeat neither.

Award and income stories

Not verified. We leave them out.

The guarantee needs a closer read. The OFA page says that if you show up, implement, and don’t feel you have “a complete funnel and a solid understanding of the core fundamentals”, then “you can email our support team within 30 days and we’ll cancel your ClickFunnels membership with zero hassle.” That promises a cancellation. The word refund doesn’t appear.

The refund promise is on ClickFunnels’ pricing page: “Yes, we have a 30-day money back guarantee.” That covers ClickFunnels. We could not verify refund terms for the $47 Fill Your Funnel bump or the $100 VIP, so ask before you buy either.

The sales page, like most pages ranking for this search, leans on income stories. We can’t verify them, and your offer and traffic matter more than any course, so we leave them out.

The One Comma Club award, explained

OFA has its own award, and it is smaller than most pages suggest. The help centre says you qualify if you complete the challenge and earn $1,000 USD from a single core offer, with the money settled in your merchant account for at least 30 days. To apply, you send funnel links, an offer description, screenshots and merchant documents, and pay a $100 application fee.

So it is a $1,000 milestone, not the $1M Two Comma Club, and the fee is 10% of the qualifying revenue. When a page says OFA “comes with” an award, it means you can pay $100 to apply once you qualify.

One Funnel Away Challenge review: pros and cons

Here is how OFA comes out against the signup page and the help centre.

What works

  • $0 for the first 14 days, which covers week 1 and half your track before Launch bills $97 a month.
  • A clear build order: 28 missions, from offer to order form to traffic.
  • Two tracks, one for coaches and one for product sellers, and you get both.
  • Self-paced. Miss a day and the course waits for you.
  • Taught by ClickFunnels’ own people: Russell Brunson on Expert, Trey Lewellen on Ecom.
  • You build as you go, and the goal is a working funnel on your own account.

What doesn’t

  • A card is required at checkout.
  • Launch bills $97 a month from day 14, around Mission 14, in the middle of the challenge.
  • The OFA page offers only Launch, billed monthly. Annual billing or another plan means going through the standard trial.
  • The training is built around ClickFunnels, so it transfers less cleanly to other builders.
  • Daily live coaching costs $100 more, per cohort.
  • The Expert track leans heavily on webinars.
  • The sales page’s “accountability coach” oversells the base-tier support.
  • Nothing official says whether you keep OFA access after cancelling ClickFunnels.

Is the One Funnel Away Challenge worth it?

Yes, the One Funnel Away Challenge is worth it if two things are true: you have an offer or product to build around, and you will give it about 60 minutes a day for four weeks. Then $0 for two weeks and $97 a month after that buys a structured build you would otherwise piece together yourself from scattered videos.

It is also worth it if you were going to use ClickFunnels anyway, since the challenge adds nothing to the bill.

Skip it if you want the training but won’t pay for software. The $97 charge arrives halfway through, and ClickFunnels-based lessons carry over poorly to other platforms.

Who should join

  • Beginners with an offer idea and an hour a day.
  • Coaches, consultants and course creators on the Expert track, if you are willing to run a webinar.
  • Physical-product sellers on the Ecom track.
  • Existing ClickFunnels customers. It is already in your account: open the “One Funnel Away 2025” card in your Customer Center. You don’t get a second trial, and you don’t need one.

Who should skip it

  • Anyone who won’t put a card down, or can’t pay $97 a month once the trial ends. If budget is the problem, ClickFunnels vs Systeme.io covers a cheaper way to build your first funnel.
  • Anyone after passive income. OFA teaches you to build and sell an offer. It doesn’t hand you one.
  • Anyone without daily time. You can go at your own pace, but the billing date stays fixed.
  • Anyone with no product and no appetite for webinars, since each track assumes one or the other.
Two-column comparison of who should join the One Funnel Away Challenge: join if you have an offer, can give 60 minutes a day, are a coach or course creator, sell physical products, or already pay for ClickFunnels; skip if you won't add a card or pay $97 a month, want passive income, have no time for daily missions, or have no product and no appetite for webinars.
OFA suits people with an offer and an hour a day; skip it if you won't pay $97 a month once the trial ends.

Your card goes in at checkout, and Launch bills it $97 a month from day 14 unless you cancel before then.

Pick your OFA track: $0 until day 14, then $97/mo →

How to join the One Funnel Away Challenge (and cancel before day 14)

Signing up takes a few minutes:

  1. Open the signup page

    Go to the OFA signup page. The only product on the form is ClickFunnels Launch: $0 for 14 days, then $97/month.

  2. Enter your details and card

    The card is required. It isn't charged until day 14.

  3. Decide on Fill Your Funnel

    A $47 one-time bump on the checkout. Skip it unless you want more traffic training than week 4 gives you.

  4. Pick your track

    Expert or Ecom, on the page after the order form. You get access to both either way.

  5. Decide on VIP

    Offered on the thank-you page at $100 per cohort. Only worth it if you want live daily coaching.

  6. Find the course

    Open the "One Funnel Away 2025" card in your ClickFunnels Customer Center.

  7. Set a day-12 reminder

    Do it before you watch Mission 1.

You cancel inside your own account: open Workspace Settings, go to Billing, find your active subscription and confirm the cancellation. Cancel before day 14 and the card is never charged. After the first charge, ClickFunnels’ pricing page offers a 30-day money back guarantee and says it will “happily cancel your account during that window of time without any penalties or fees.”

Nothing official says whether you keep the OFA training after cancelling, so ask support before you do. The full cancel-and-refund timeline is in our guide to the 14-day trial and 30-day guarantee.

Open the OFA signup: $0 today, card billed from day 14 →

Frequently asked questions

Is the One Funnel Away Challenge free?

It is $0 to join. The One Funnel Away Challenge comes with a 14-day ClickFunnels Launch trial that needs a card, and Launch bills $97 a month from day 14 unless you cancel. If you already pay for ClickFunnels, the challenge is included in your account.

How much does the One Funnel Away Challenge cost?

$0 for the challenge, then $97 a month for ClickFunnels Launch from day 14. Fill Your Funnel ($47) and VIP ($100 per cohort) are optional. The first 30 days cost $0 to $244.

Do I need ClickFunnels to do the One Funnel Away Challenge?

Yes. The course is delivered in the ClickFunnels Customer Center, and you build your funnel in ClickFunnels. New users get it through the 14-day Launch trial, which bills $97 a month from day 14.

How long does it take? Do I have to finish in 30 days?

No. It is marketed as 30 days and has 28 missions, with about 60 minutes a day suggested. ClickFunnels' help centre says you can go at your own pace. The billing date does not move, though.

I already have ClickFunnels. Do I get OFA or another trial?

You get OFA, but not another trial. Open the "One Funnel Away 2025" card in your Customer Center. Older OFA versions stay under "My Courses".

Is the One Funnel Away Challenge still run by Russell Brunson?

Russell Brunson leads the Expert track, for digital products, coaching, consulting and services. Trey Lewellen leads the Ecom track, for physical products.

What do you get with OFA VIP?

Live daily coaching sessions Monday to Friday, a VIP-only community, and your choice of cohort and start date. It costs $100 per cohort, it is offered on the thank-you page after signup, and you can join as many cohorts as you want.

Are there One Funnel Away Challenge bonuses?

The official extras are both paid: the $47 Fill Your Funnel traffic challenge on the checkout, and $100 VIP coaching after signup. The "bonus stacks" on some review sites are the affiliate's own add-ons and are not part of OFA. We don't offer one.

Can I cancel and get a refund?

Cancel before day 14 and you pay $0. After that, ClickFunnels' pricing page offers a 30-day money back guarantee on ClickFunnels. We could not verify refund terms for the $47 and $100 add-ons, so ask support before buying them.

The bottom line

The One Funnel Away Challenge is a structured way to build one funnel in ClickFunnels, and it no longer costs $100. It is $0 to join and $97 a month from day 14, so the real decision comes around Mission 14, not at the end.

Join if you have an offer and an hour a day, set a reminder for day 12, and decide by then whether ClickFunnels is worth $97 a month to you. Skip VIP unless you want daily live coaching. If you won’t pay for the software afterwards, don’t start.

Build your first funnel with the One Funnel Away Challenge →

Ready to build your first funnel?

Start with ClickFunnels — the tool we test and recommend — and have a working funnel published today.

Start the 14-day free trial →